Black Watch has had a working relationship with Rich for twenty years, as his go-to production vendor and broadcast producer. Together, we have worked on spots for Con Edison, Entergy, The USO (9 years of shooting PSAs all over the country), The Mission Continues and Virginia Hospital Center, to name but a few. Today, we are happy to be able to have Rich and his enormous talent and experience available through Black Watch both for creative services and as a film director.
Rich is a savvy veteran of the advertising industry. As a winner of hundreds of local and national awards, his creative direction assures clients that design, copy and strategy merge into effective messaging across all media platforms. He employs an extensive range of experience and expertise in television, radio, print, digital, collateral and outdoor.
Rich began as a production artist after discovering there were no Sculptor Wanted ads in the classifieds. He has worked as art director, copywriter, film director and creative director on a multiverse of accounts, including, but not limited to Catholic Charities, Comsat, Con Edison, Entergy, Hoechst Celanese, Marriott, Icelandair, IKEA, National Geographic, PBS, and the USO.
“Nothing ever changes,” he says,“at least as far as the basic task goes – getting the right message in front of the right people is what it’s always been about. Styles change, techniques change, technologies change, but the bullseye never moves.”