Digital Content Creation | Black Watch Productions, Inc.

Digital Content

Black Watch Productions, Inc. has been on the front line of the Digital Content explosion with our collection of projects incorporating multi-level, live-action filming coordinating with digital events online.

Our portfolio consists of elaborate live events (Moto X, Country Crock, Motorola Unboxing), as well as webisodes, internet spots and theatrical promotions. These included a series of Mother’s Day videos for Beech-Nut Baby Foods and a live cookie-making event at a supermarket for Country Crock. Our work on the groundbreaking Moto 21in1 project for VML was shortlisted for two Silver Lions in Cannes and won the Adweek Isaac Award.

- Infor-“2021 Virtual Convention”
Client: Infor

Director: Peter Gagnon

Director of Photography: Justin Lee

DESCRIPTION: Virtual production shoot, featuring the LED wall and rear screen projection as part of the 2020 Inforum, the global conference from Infor, forced to be virtual in the year of Covid. Multi-day, multi-camera shoot, shot at the Infor headquarters in NYC.
- Moto X 21-in-1 “Coney Island Tableau”
CASE STUDY

Client: VML/Motorola

Directors: Ryan Schude/Harsh Kapadia/Josh McGuire

Director of Photography: Timur Civan/Ali Cengiz

DESCRIPTION: This amazing digital content project involved taking a still photo (by noted tableaux photographer, Ryan Schude) with the new 21 pixel camera of the Moto X; the scene was divided into a group of 21 squares, and we shot 21 videos, many with interconnecting stories, with over 60 cast members, on the boardwalk at Coney Island. Short listed for 2 Silver Lions at Cannes, and winner of several other awards as well.
- Tribeca Film Festival “Voting App”
Client: Infor/Tribeca Film Festival

Director: Peter Gagnon

Director of Photography: Timur Civan

DESCRIPTION: Promo for the Tribeca Film Festival’s audience voting app, sponsored by Infor, featuring a variety of magicians and other zay characters; provided all production services for Infor; shot on location in Bloomfield, NJ.
- Country Crock “Cookie Bake”
Client: Story Worldwide/Country Crock

Director: Rob Rassmussen

Director of Photography: Dan Karlok

DESCRIPTION: Live baking event for Country Crock, where real customers of a suburban supermarket designed their own cookie cutters and then used them to bake cookies on the spot. Black Watch provided all production services for Story Wordwide; shot on location in Morristown, NJ.
- BBC Auto Real Live Test Drive
Client: BBC/BBC Autos

Director: Monica Anderson

Director of Photography: Dan Karlok

DESCRIPTION: This is a promo reel for the BBC Autos web series, Real Live Test Drive, for which we produced 12 episodes over two seasons. All shot with real cars, driven by real people in real locations, from New York to San Diego.
- Hiscox Insurance
Client: Story Worldwide/Perception, NYC

Director: Peter Gagnon

Director of Photography: Ed David

DESCRIPTION: Web ad for Hiscox Insurance; shot in multiple locations in Hoboken, NJ. Black Watch provided all production services for Perception, NYC..
- Beechnut “Mother’s Day”
Client: Story Worldwide

Director: Andrew Peyton

Director of Photography: Dan Karlok

DESCRIPTION: Web videos for Beech Nut, featuring women who were first time moms on Mother’s Day. Shot on location at the Douglas House, Orangeburg, NY.
- BBC “Office Space”
Client: BBC/BBC Capital

Director: Alina Dizik

Director of Photography: Timur Civan

DESCRIPTION: Pilot for Office Space web series on the BBC Capital website; shot on location at the FAB offices, NYC
- Moto Z – “The Unboxing-chicago”
Client: VML/Motorola

Director: Harsh Kapadia

Director of Photography: Jon Tichota

DESCRIPTION: Live unboxing event for the JBL MotoZ phone, which consisted of a pop-up at a Chicago rock club, featuring a comedian MC-jazz band-trivia game, where the winner came up on stage and did the unboxing of an unreleased Moto Z phone that came with a special JBL speaker. Shot and edited the piece in one day and got it on social platforms the next day as part of the product launch, while a similar event was being shot concurrently in NYC.
- BBC Travel “D-tour San Diego”
Client: BBC/BBC Travel

Director: Monica Anderson

Director of Photography: Jim O’Donnell

DESCRIPTION: One of four webisodes we produced for the BBC Travel interstitial, D-Tour, sponsored by Doubletree Hotels. Shot on location in San Diego, directed by Monica Anderson.

Recently, Black Watch Productions, Inc. has entered the world of Virtual Production, born out of needing to produce content in a pandemic world. To that end, we have produced safe live shoots following all the CDC protocols, as well as virtual global conferences, multi-camera live streaming events and live action corporate customer videos all over the United States and overseas, all without leaving the office.

Offering Creative Video Production Services across New York City, New York, Washington, D.C., Los Angeles, California, Chicago, Illinois, Atlanta, Georgia, New Orleans, Louisiana, Albuquerque, New Mexico, San Francisco, Denver, Colorado, and the surrounding areas.