Infor Case Study

Client

INFOR

Challenge/requirements

To maintain corporate communication with customers and employees all over the world in the midst of a global pandemic and unilateral shutdown.

SOLUTION

Pandemic Production; Studio shoots, Remote Live Action Productions throughout the United States as well as overseas, Virtual Global Conferences; Multi-Camera live streaming panel discussions with top executives

Creative concept

Once it was determined that the 2020 Inforum Conference was going to have to be a virtual one, the decision was made to work up a conference-like environment in the Manhattan headquarters of Infor. A 44’X12’ LED Wall was brought in and a stage was built to go with it, and now we had a virtual production studio at our disposal. We needed to substitute virtual content for what would have been live presentations, and generate the same level of interest and excitement to Infor’s global employees and clientele.

Live action shoot

Hook and Loop creative director, Peter Gagnon directed the entire enterprise, which consisted of a full four camera video crew, along with wall technicians, prop people, and production personnel. This was in August, 2020, the first production we mounted after the lifting of the shutdown due to the Covid 19 pandemic.

We employed a Covid compliance officer, who took everyone’s temperature and made sure that everyone observed the current protocols. We also hired a company to come in and disinfect everything each night between shooting days. The end result was a big success on all levels and provided the impetus for more production projects throughout the coming year, including another virtual production shoot that featured two top executives getting immersed in a variety of virtual environments, augmented with live props, wardrobe and set dressing. We did several multi-camera executive panel discussions that were live streamed throughout Infor’s global network, one of which we were able to include a participant from Finland via zoom, so that he was, in effect, a live, fully interactive member of the panel.

For Inforum 2021, we were tasked with producing and shooting all of the customer videos that would be included in the conference presentations. Due to budget, logistical and Covid concerns, we did all of the shoots live on site, but produced remotely from the Black Watch office in New Jersey. We found and vetted vendors all over the United States, as well as overseas locations like Singapore, Hong Kong, the Netherlands, Germany, Spain and the UK. All in all, over twenty videos were shot, all turned out well, and we were able to add even more to out bank of resources gained over thirty years performing full service production services.

Timeline

Our first “pandemic production” took place in August of 2020, just after the complete shutdown was lifted, and consisted of producing a virtual replacement for the 2020