Moto Z – “The Unboxing-chicago”

Client: VML/Motorola

Director: Harsh Kapadia

Director of Photography: Jon Tichota

DESCRIPTION: Live unboxing event for the JBL MotoZ phone, which consisted of a pop-up at a Chicago rock club, featuring a comedian MC-jazz band-trivia game, where the winner came up on stage and did the unboxing of an unreleased Moto Z phone that came with a special JBL speaker. Shot and edited the piece in one day and got it on social platforms the next day as part of the product launch, while a similar event was being shot concurrently in NYC.